“Oh, they’re heavy!” “These are nice.” “I need a pair of those.”
These are just a few of the responses I got when I brought a handful of ALO sunglasses boxes into the Who What Wear office in Los Angeles this week on the day the lifestyle brand debuted the category for the first time. The collection, which includes a total of six distinct styles that range from ultra-sporty to sleek and polished, launched on July 22. A day later, a few of the pairs—including the yellow-lens aviators that my coworkers Chichi and Judith both grabbed for—are already sold out. The rest? I give them until August 1. After that, good luck scoring any of the six options.
But first, let’s talk about the launch. The highly anticipated collection was designed in Los Angeles, ALO’s home base, but crafted in Japan, a hub for high-end eyewear manufacturing. Classic rectangular and cat-eye styles feel more evergreen and everyday, while trend-forward alts—the styles selling out the quickest, I might add—offer right-now, cool-girl appeal. To celebrate the launch of the entire variety, ALO tapped filmmaker Bardia Zeinali, photographer Stuart Winecoff, and a cast of A-listers, including Lila Moss and Amelia Gray Hamlin.
This launch comes off the heels of an epic summer for the brand, including a tour around the South of France on a personalized yacht, with stops at the Cannes Film Festival, the Monaco Grand Prix, and Saint-Tropez. A viral online-training campaign starring Jake Shane was also released, as were a slew of new fitness colorways, including Satsuma Breeze and Azure Blue (one of Alexandra Leclerc’s favorites for summer 2026). The summer of ALO continues with eyewear, a category we can only imagine will grow to become one of the brand’s most popular.
See what our editors think of the new styles ahead.
Shop the ALO Sunglasses WWW Editors Are Loving
The Aviators
When I spotted these at a preview months ago, I knew they’d be the pair to sell out first. From the colored lenses to the oversize fit, all signs pointed to them becoming an instant viral sensation. They’re made with Japanese acetate and sleek gold metal that gives them a designer finish.
The Skinny Ovals
If you’re into the ’90s, ALO’s new Skinny Oval sunglasses are the style for you. They come in black and tortoiseshell and have that nonchalant, cool look to them that only ’90s It girls like Carolyn Bessette Kennedy exuded. Well, and you, if you score a pair of these before they’re all gone.
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Skinny Oval Sunglasses
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Skinny Oval Sunglasses
The Rectangles
For a classic, anti-trend option, go for the Rectangle sunnies, which come in black and tortoiseshell and feature a slightly larger frame compared to the Skinny Oval—perfect for anyone who wants a tad more coverage. If you, like me, wear a Wayfarer more often than not, this is a great option to change things up without straying too far from your comfort zone.
The Cateyes
Who doesn’t love a dramatic pair of cat-eye sunglasses? They balance statement and timeless in a way that makes them great investments. Though they’ve come and gone in the “trend cycle,” I’ve always found the style to require a spot in my collection.
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