If there’s one preconception that most people have about fashion editors, it’s that we all live in designer clothing. As much as I would love to wake up each morning and have a wardrobe full of Chanel, Prada and Gucci to choose from, the reality is that not only does my bank account not support my lofty dreams, but also that the quality of the high-streetits is at an all time high, and there’s simply no need to spend £500 on a plain white tee when I know exactly where to get an excellent one for £25.
And, therein lies the secret. As it’s our job to know the new-in sections like the back of our hands, after years of tried and tested research, industry insiders have a list of reliable go-tos for just about everything. I know for example if I want to find a great dress, I’m heading for H&M first. Jeans? It’s got to be Zara. Comfortable, fashion-forward shoes? Only Marks and Spencer. But, if you’re looking for premium quality and luxe design, there are three high-street stores that influencers, editors and even designers have come to rely on for the very best in affordable clothing–COS, Arket, and Mango.
