When we buy beauty products, we usually don’t consider much more than the price, the purpose and whether the product will work for our skin or hair type. But now, more than ever, it’s important for brands and consumers to start thinking about how our beauty shopping choices impact the planet.
These days, there are so many beauty brands using labels like “sustainable,” “vegan” and “eco-friendly,” but it’s not always clear how the brand has interpreted or actioned these claims. For this reason, it’s easy for us consumers to fall for greenwashing marketing techniques, whereby brands use misleading jargon like “clean beauty” or quite literally house their products in green or brown packaging which looks natural but isn’t.
Yep, it’s overwhelming, and sustainable beauty is complicated for many reasons, but by understanding how beauty brands are able to be more sustainable, we as consumers are able to make better-informed purchasing decisions. The beauty industry has a massive waste problem, so in order to be environmentally responsible, brands have to consider things such as how and where they are sourcing ingredients, what their packaging is made from, if it’s recyclable and the amount of carbon emissions that transporting ingredients and products creates.