(Image credit: Antony Jones/Getty Images for Spotify)
Alix Earle is an It Girl— we didn’t need to tell you that much. The 23-year-old Gen Z icon has made a name for herself over the last few years thanks to her impeccable TikTok and newly-launched podcast, Hot Mess on Alex Cooper’s Unwell media network. What you might not know about Earle, though, is that, at her core, she’s just like all of us: frantically packing and Amazon Prime-ing items the night before a big trip, hoping they get here in time.
This year in a natural extension of giving viewers a closer look at her life, the creator teamed up with Amazon Prime Day to debut an exclusive set of deals, each picked out with Earle’s stamp of approval— an outward sign, which, most brands will do almost anything to get. Nearly everything the 23-year-old approves goes flying off shelves and sells-out within days, if not hours (so much so that the Harvard Business Review had an entire case study dedicated to the star’s social virality).
Ahead of Amazon Prime Day, I sat down with Earle to discuss her Amazon Prime Day partnership and, naturally, asked what product she thinks will sell out first. From her favorite hair-styling tool to the going-out tops she can’t live without, scroll (and shop) to hear Alix Earle spill the tea on everything she’s saving and stocking up on this Prime Day.
Can you tell me a bit about how your Amazon Prime Day partnership came to be?
When I first started posting on social media, I would say most of the content I was posting was around my Amazon storefront and the lists I was creating on there. Over the past year and a half as I grew following, my audience really just loved my Amazon storefront and that was where a lot of the Alix Earle effect came to be— selling out products on Amazon. I think that was just the start of like a great, natural partnership. I’ve always loved working with Amazon and, of course, I’m a big fan of it as well.
We’re such big fans of yours and we’re obviously watching all of the fun things you’re doing this summer on social media, really traveling and living your best life… on packing, are you a last-minute packer? Are you the person who’s ordering Amazon stuff the night before?
Yes! Anyone who knows me knows I’m a procrastinator. So, Amazon Prime is literally my best friend, especially with traveling. I could not travel anywhere without packing cubes. One thing I almost forgot this summer before traveling to Europe were the charger adapters, so that was something I had to Amazon Prime got that here in time. I’m always ordering different last minute things for packing, or just life in general. For a last-minute photoshoot we did for my podcast, Hot Mess, I decided I wanted to do a lifeguard theme and we ended up ordering all these lifeguard costume gear the day before on Amazon. It’s so helpful for me.
Kingdalux
8-Set Packing Cubes for Suitcases,
Unillqss
Universal Travel Adapter Worldwide With 2 Usb-C Pd 2 Usb-A Qc and Multi Ac Outlets, All in One International Power Adapter Supports Gan Tech Fast Charging for Eu Us Uk Au 200+ Countries Black
You have a exciting, exclusive list of Amazon Prime Day deals, with items from Shopbop and Poppi, and a few other items. Is there a specific one you really can’t live without?
If I had to pick one, I would probably say that it’s the Dyson Airwrap. I think it’s such a great investment. One, It’s on the higher side, price-wise, so I think it’s an amazing deal to get. Two, I’ve used mine for so many years and I honestly don’t know if I would be able to style my hair without it. It’s just such a cheat with being able to do your own hair and blow-out look. I travel with it everywhere. That would be a number one deal for me. If I had to chose a second, it would be the Poppi sodas. I’m obsessed with Poppi. It’s a great healthy alternative to soda. I think they just taste great and I use them as mixers a lot for my drinks, so they’re always stocked up in my fridge.
Are there any other items or summer trends you’re stocking up on during Amazon Prime Day?
I have been trying to develop my wardrobe recently and I’ve been very into basics and having great basics on hand at all times. There’s this one body suit I’ve been wearing a lot I love, It’s the Blake Bodysuit from Pistola, it’s so comfy. It’s a black body suit, so it’s easy to wear with anything. I think that’s something that’s super crucial and important to have in the closet and it’s also going to be a great deal for Prime Day.
Dyson
Airwrap Exclusive Bundle
Pistola Denim
Blake Thong Bodysuit
Poppi
Sparkling Prebiotic Soda
You’ve spoken about the Alix Earle effect before, and so much has been written about that and your influence in selling things out to your audience who looks up to you for recommendations. I’m curious if there’s one item from your Amazon Prime Day storefront or deal that you think will sell out first, what do you think it’s going to be?
I actually just made an outfit video that I will be posting on TikTok trying on some of my favorite clothing items I have from the Shopbop store on Amazon, and I would say maybe the Lioness Blazer will sell out first. It’s their La Quinta blazer, it’s a nice linen and it’s definitely a great staple for summer. I like to wear it with Frame’s Le Slim Palazzo jeans, I think they’re super comfy. They have more of like a loose fit to them. Since I featured those in the video, hopefully, my audience likes my recommendation and those will be the first to sell out.
Lioness
Lioness Women’s La Quinta Blazer, Black, S
Frame
Le Slim Palazzo Jeans
Shop more of Alix’s favorite Amazon Prime Day deals
Pistola Denim
Blake Thong Bodysuit
Poppi
Sparkling Prebiotic Soda
Shop Alix’s Amazon Storefront
Newmowa
60 Led High Power Rechargeable Clip Fill Video Conference Light With Front & Back Clip
Sol De Janeiro
Brazilian Bum Bum Cream
Octobuddy
Max Silicone Suction Phone Case
Hot Tools
24k Gold Extended Barrel Curling Iron 1.5″ With Clamp
Feisedy
Vintage Square 70s Flat Aviator Sunglasses
Topyogas
Casual Bootleg Yoga Pants
Apple
Airpods Max Wireless Over-Ear Headphones
Hydro Flask
Hydro Flask All Around Travel Tumbler Trillium 40 Oz
Zaful
Underwire Bikini High Cut
Suuksess
Double Lined Fitted Basic Tee Shirts
Coolife
Luggage 3 Piece Set
Suuksess
Double Lined Fitted Basic Tee Shirts
Sojos
Retro Oval Sunglasses
L’Oréal Paris
True Match Lumi Glotion
